We believe in the power of being subtly striking.

More precisely, we believe in the subtly striking power of femininity. We embrace natural, flowing materials, an alluringly feminine style, intricate details and women with attitude. We believe in the magic that happens when a woman wears clothes that put her on a stage, without making her feel dressed up. We believe that intellect, strength and independence do not interfere with the soft, beautiful and sensitive side of women. In fact, the combination of those two poles is meant to rule the world.