Leyla Piedayesh was born in Tehran in 1970. After studying business administration, she first came into contact with fashion professionally as editor of the “Designerama” television format at MTV Berlin. In 2003 she began exploring her own design talent by making her own knitted accessories. Her celebrated debut collection was launched in 2004 at the fashion tradeshow Premium in Berlin. The concept of a symbiosis of urban cool and elegant chic based on high quality knitwear really took off. Then lala Berlin was born.