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SemiCouture is a brand born in 2009, which quickly established itself in Italy and worldwide thanks to a winning formula that proved successful: maintaining the philosophy of small things with the strategies of the big, and believing in the work and efforts of the people, enhancing the know-how, the culture and the poetry that Italy can still boast about. It is no coincidence that one of the core values followed by the designer and founder Erika Cavallini since beginning of her project, is the Made in Italy concept. This brand’s philosophy is inspired by a sense of great craftsmanship, by a meticulous attention to the constructive details and by the choice of fabrics. The soul of the product and the brand’s identity are to be found, therefore, in the attention paid to the raw materials, to the manufacturing and to research. Vintage has always been an important source of inspiration for the designer Erika Cavallini, even from her very early collections; a passion which translated into strong distinctive signs which make her creativity recognisable. It is the attention to detail what gives the unforgettable flavour of romantic wear to her creations, and those little “purposeful mistakes” make every garnment even more unique and precious.