Patrizia Pepe

Patrizia Pepe is an Italian fashion brand founded in 1993 in Florence by creative director Patrizia Bambi and entrepreneur Claudio Orrea. The brand quickly became known for its distinctive style that combines sensuality, elegance and modern urban attitude.

Patrizia Pepe designs versatile collections that blend everyday practicality with glamour, creating pieces that can be worn from day to evening. The brand’s aesthetic is characterized by sophisticated colors, bold details and feminine silhouettes that celebrate confident and independent women.

An iconic symbol of the brand is the Fly logo, introduced in 2012, representing the brand’s spirit: light, daring and unmistakable.