FOUNDED IN BERLIN, ROOTED IN THE WORLD
lala Berlin is informed and inspired by rich cultural diversity, drawing inspiration from Berlin and beyond.
Founded in 2004 by Leyla Piedayesh, the brand has grown from strength to strength, embodying an immediately recognisable aesthetic, and pristine attention to detail that delivers dynamic collections of the highest standard.
Founder and Creative Director, Leyla Piedayesh, embodies the international essence of Lala Berlin.
Leyla Piedayesh was born in Tehran in 1970. Leyla and her family migrated to Germany in 1979 after the Islamic Revolution. After studying business administration, she first came into contact with fashion professionally as editor of the “Designerama” television format at MTV Berlin. In 2003 she began exploring her own design talent by making her own knitted accessories. Her celebrated debut collection was launched in 2004 at the fashion tradeshow Premium in Berlin. The concept of a symbiosis of urban cool and elegant chic based on high quality knitwear really took off. Then lala Berlin was born.
Integrating into German society, Leyla has thrived in international fashion since founding lala Berlin with a range of knitwear, and has become one of the most successful fashion designers to emerge from the German capital.