Creativity always flows along the same path as business development. Radà’s excursus is fascinating, and very similar to its founder’s effusive, determined nature. Daniela Ravaioli has always had an authentic passion for women and their expressive codes, studying them as an almost anthropological observer: “I’ve always observed, taking in the delicate refinement of oriental women and eye-catching ostentation of the Russians, and tried to metabolise how they wore things and what alchemy they were proposing them with.” Daniela’s observation of the world became the filter through which Radà focusses its assembly of materials based on the retina of taste. An iron determination to “become famous” which a tiny four year old Daniela announced upon entering the kitchen of the large rural house in which she lived with her parents, became the opening words to the rest of her life. “I have always taken action following Daniela,” she often says. And this “following Daniela” has led her on a creative historical detour lasting years, based on inspiration, research and technical expertise. Yes indeed, because knowing how to create means “mastering materials”, and Daniela has had a close relationship with materials since the very beginning, in her mother’s large kitchen, turning those very first pheasant feathers into earrings to sell the following day to prestigious shops such as Parisotto, in Bologna. Her original, nonconformist boutades that give a profoundly decorative meaning to a fashion accessory immediately became popular. Initially intuitive and then, over the years based on an in-depth study of materials and an ability to anticipate what the course and recourse of buyers’ taste would be. The first few years flowed through evenings and nights, during which her hands both assembled and took the pieces she made to the most prestigious boutiques in Bologna. Initially, Daniela Ravaioli’s accessories were created through her intuition, using items such as feathers, fur, shells stolen from nature and translated into the language of glamour through the sharp, curious sensitivity with which she anticipates the times.
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